People like deals and specials. They also like getting gift certificates for the people that they love. Salon and spa services are great gifts but they’re not always “affordable” for everyone. That’s why it can also help to offer specials and give people different incentive options. You can link to your specials page or to the section where they can buy gift cards or gift certificates, too. Mostly, though, you’ll want to explain all of the aspects of gifting and discounts that your business offers, including VIP programs and memberships that could come with special perks and savings.